ADAPT
PARTNERS
From the base of the Pyramids to the shadow of the Burj Khalifa — outdoor campaigns, digital signage networks, and strategies that delivered.
Helios Towers
Helios Towers is a major telecom infrastructure company, with towers located in key high traffic areas in nine countries.
Adapt Partners worked with Helios Towers to create and implement a comprehensive commercial and technical outdoor advertising plan in Oman, Tanzania, Ghana, South Africa and Senegal.
Sheikh Zayed Road
The founders designed (technical and architectural), planned and negotiated with the Dubai RTA for the installation of the most iconic signs in the Middle East.
These signs are widely considered the most financially successful and attractive signs in the Middle East.
Riyadh Iconic OOH Signs
When one of the leading outdoor advertising companies and iconic buildings, Kingdom Tower in Saudi Arabia needed a company to develop the design concepts; and build financial models for revenue, operations, and capital expenditure for large format and iconic outdoor advertising designs in Riyadh, they chose Adapt Partners.
Netflix
When Netflix was looking to launch one of their new series in 2021, Arcane; they choose Adapt Partners to implement their regional campaign, including: branding on Burj Khalifa, 3-D and projection on The Pyramids at Giza, Large format LEDs in Jeddah with customized 3-D artwork, and Multi-media campaign (live artists and digital signage at Dubai City Walk)
Gulfstream G-700
Gulfstream choose Adapt Partners for the recent (Q4 2022) launch of one of the world’s most luxurious jets, the G-700.
The campaign included bespoke artwork at Burj Khalifa, including drones, social media content and events.
Riot Games
Riot Games, one of the world’s leading video game producers, and Adapt Partners came together to create and launch iconic 3-D artworks at The Beach at Jumeriah Beach Residents (Dubai), resulting in several world-wide viral campaigns.
Cinemas
The founders have worked closely with both Roxy Cinema and Novo Cinemas to manage all advertising in their facilities.
We brought a unique and data driven process to sell the advertising at the cinemas.
Dubai Holding
Supported marketing, digital signage and sponsorship activities across Dubai Holding assets, including Dubai Parks and Resorts, Meraas Leisure & Entertainment, The Coca-Cola Arena (Dubai) and the world's largest Ferris Wheel - Ain Dubai.
Abraj Al Bait (Mecca)
For ten years, our team members managed all advertising and promotional activities on one of the most iconic locations in the world, Abraj al Bait and The Clock Towers.
The Dubai Mall (Emaar)
From helping pick the most relevant locations, to creating sales strategies for all branding and promotional stands, and finally managing all advertising sales activities to advertising agencies, retailers and direct clients at the world's greatest mall.
City Walk (Dubai Holding)
When City Walk wanted the Middle East’s most iconic digital signage networks, they came to our founders to design and oversee the installation of the massive screens. Later, Adapt Partners founders took the media platforms at City Walk, The Beach and La Mer to the advertising market, opening up a massive revenue stream to Dubai Holding
Yas Mall (Aldar)
Adapt founders worked with Aldar for over five years for the management of all digital signage, static signage and promotional activities at Yas Mall and Abu Dhabi World Trade Centre.
Within one year of opening, Yas Mall became the #1 out-of-home advertising platform in Abu Dhabi.